If you are a writer, there is a good chance you won’t be a good or even mediocre editor. The goal of a good editor is to make any piece of text appropriate for its audience. Books must fit into the expectations of your targeted audience, those who buy the books. Magazine articles must fit the style of the magazine including its goals and also its audience’s expectations. Content is certainly important, but voice and specific word choice are also big components of appeasing an audience. If you write for a magazine, a scientific magazine should not sound like the latest gossip. Likewise, a glamour magazine should be far from stiff and boring.
An editor must help guide your prose in selecting the proper word choice. That is of the utmost important. Careful use of adjectives and other descriptive words can paint a picture and using generic terms like ‘thing’ and ‘a lot’ will leave a person sounding boring. In addition all individual pages really should be edited for appropriate citations. That may sound tedious and so like ninth grade English class, but it is important. Quoting authors and lyricists on your page is an effective way to express your own feelings, but if the words are not your own, you cannot claim them. Plagiarism is wrong. Visitors to your site that you use to promote your products may really appreciate the words and lyrics that you quote. If you give credit to their author, other people can find more similar words to enjoy.
TIP: Have your web site edited too!
Editing can take more than one form. The important thing to remember is that no matter what the format is for writing the correct use of the language that conveys exactly what you intend is the most important factor.
I recommend that someone other than the writer should edit any composition before he or she attempt to get it published. This simple act could save later embarrassment and may potentially lead to remunerative recognition of your work.